[Instant Solution] Accessible Luxury Fashion Brand
Fashion is a fascinating phenomenon, largely because people seem to conform to its dictates. Be it clothing, footwear, accessories, makeup, hairstyle, home décor, lifestyle, and even body styles, people tend to go along with the latest trends. Media fashion images are inescapable; at supermarket checkouts, fashion magazine covers feature perfectly dressed, coifed, accessorized women and tanned, broad-shouldered, men with six-pack abs and bulging biceps. Most people do not look like this—but they try to—as evidenced by the billions spent yearly on clothes, cosmetics, diet plans, and gym memberships.
For this Discussion, you will examine social conformity as it applies to fashion trends.
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
- Review the Learning Resources related to conformity and think about how social psychology theory and research explains why women and men conform to the pressures of fashion, diet, body styles, and lifestyles.
Post Informed by social psychology theory and research, please explain why, health reasons aside, women and men conform to the pressure of fashion dictates.
- Aronson, E., Wilson, T. D., Akert, R. M., & Sommers, S. R. (Eds.). (2019). Social psychology (10th ed.). Boston, MA: Pearson.
- Chapter 8, “Conformity and Obedience: Influencing Behavior”
- Note: Viewing media and interactives embedded in the electronic version of this course text is not required for this course.
- Aagerup, U. (2018). Accessible luxury fashion brand building via fat discrimination. Journal of Fashion Marketing and Management,Links to an external site. 22(1), 2–16.doi:10.1108/JFMM-12-2016-0116
- Griskevicius, V., Goldstein, N. J., Mortensen, C. R., Cialdini, R. B., & Kenrick, D. T. (2006). Going along versus going alone: When fundamental motives facilitate strategic (non)conformity. Journal of Personality and Social PsychologyLinks to an external site., 91(2), 281–294. http://dx.doi.org/10.1037/0022-3522.214.171.1241
- Doliński, D., Grzyb, T., Folwarczny, M., Grzybała, P., Krzyszycha, K., Martynowska, K., & Trojanowski, J. (2017). Would you deliver an electric shock in 2015? Obedience in the experimental paradigm developed by Stanley Milgram in the 50 years following the original studies. Social Psychological and Personality Science,Links to an external site. 8(8), 927–933. https://go.openathens.net/redirector/waldenu.edu?url=https://doi.org/10.1177/1948550617693060